A strategic discussion for advocates who want to be ready when the next big report hits the headlines.
We are hosting a live strategy session featuring seasoned communicators who have used major reports and breaking news moments to mobilize support, shape narratives, and build power in their campaigns.
When you know a big report is coming, your response on Day One sets the tone. This webinar discusses how to act early and intentionally to build relationships, amplify your cause, and expand your influence. Learn how top advocates use breaking moments to boost media reach, partner alignment, political capital, and grassroots engagement.
Rather than a traditional training, this session will offer a rare behind-the-scenes look at how movement leaders navigate rapid response to breaking news and reports. We’re inviting members of the Colorado network, national allies, and frontline communicators to join us—particularly those looking to sharpen their readiness for action.
This informal conversation—part interview, part peer learning—will explore how they made strategic choices during high-pressure media moments and what lessons others can apply in their own advocacy.
What we will Discuss:
- How to make the media pay attention—and remember you next time.
- Ways to align partners (even if they don’t act).
- How early sharing builds your credibility and leadership.
- Using breaking news to advance policy, funding, and campaign goals.
- Tactical moves for Day 1, Day 2, and beyond.
This webinar is for leaders working on environmental, public health, and justice issues.
Speakers:
Phoebe Sweet: Phoebe Sweet is a communications strategist and environmental advocate with a lifelong passion for protecting our planet. As the founder of Acadia Strategies, a mission-driven strategic communications and public relations firm, Phoebe leverages her extensive experience in national politics and climate action to develop impactful strategies for her clients. After working as an environmental reporter covering climate, energy, and water issues in the Southwest, Phoebe transitioned to politics. She served as communications director for the Nevada State Democratic Party during Senate Majority Leader Harry Reid’s successful 2010 reelection campaign before joining his team in Washington as a speechwriter and communications adviser. Phoebe also worked as director of speechwriting at the Center for American Progress, and at the nonprofit climate communications firm Climate Nexus, where she developed and executed multimillion-dollar campaigns to combat the fossil fuel industry and accelerate the transition to clean energy. Phoebe is an expert on public opinion regarding methane gas and gas transition messaging and strategy.
Olivia Amitay: Communications Manager at Fossil Free Media. Olivia Amitay focuses on approaching climate communications from various perspectives to drive action. Olivia was most recently an Associate at Climate Nexus, where she developed her skills in media relations while communicating climate finance issues. She also previously served as a Producer for The Sweaty Penguin Podcast, a PBS comedic climate program aimed at making environmental news accessible.
Details
Date:
May 15
Time:
2:00 pm – 3:00 pm EDT
Cost:
Free
Event Category:
Webinars
Website:
https://lu.ma/4qvuoy5o