How to Shape a Successful Call to Action – “Say This, Not That”

May 15, 2024

Watch and discuss on Halt the Harm Network (requires login)

To make change it’s not enough to just raise the alarm – we also need to mobilize action.

In this short presentation by Carina Barnett-Loro from Climate Advocacy Lab, we learned research to help frame a campaign messages in ways that mobilize – bringing readers out of the bystander zone.

Improving your call to action will get more participation for your campaign.

An effective call to action will:

Choosing an effective messenger
Framing the issue in ways people relate to
Counteracting oil & gas industry talking points

advocacy campaigns, call to action, campaign messaging, Campaign Strategy, climate action, climate advocacy, Climate Advocacy Lab, communications, community engagement, counteracting misinformation, effective messaging, environmental campaigns, issue framing, messaging, messenger selection, mobilization, oil and gas industry, organizing, participation, Say This Not That

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