Turn your expertise into a clear, actionable service for the movement without burning out.
You have knowledge others in the movement need. You can share insight from frontline fights, campaigns you’ve shaped, or experience navigating systems that confuse most people. The problem is, that knowledge often stays locked away in conversations, inboxes, or behind a fog of informal offers.
This is a 1:1 consultation and service design session to shape your expertise into a focused, useful offering that grassroots leaders can access without friction, confusion, or burnout on your part.
Who should offer services?
- Grassroots leaders who understand local politics, local media and influencers
- Organizers, researchers, or advocates who regularly get asked for advice or support
- People with campaign-tested tools, tactics, or strategies to share
- Experts tracking topics others struggle to understand (policy, permitting, enforcement, organizing, etc.)
- Community leaders who know what messages work and fall flat on outreach efforts to young folks, labor, farmers, bar room debates, or kitchen table politics
- Anyone ready to help others but unsure how to offer that help in a clear, structured way that makes the best use of everyone’s time and effort.
What’s Included (and how it works)
- Discovery & Framing Interview – Share what people ask you for, what you love helping with, and the ways your work makes a difference
- Service Drafting – Marty shapes a draft service with clear structure, target audience, and suggested format.
- Pilot Test Planning – Provide the service for 3–5 network leaders to refine the time commitment and criteria for applicants.
- Landing Page & Application Build – Professional service page with photo, bio, FAQ, and custom intake form (see other services for example pages)
- Launch & Promotion Support – HHN network promotion and qualified user direction to ensure proper service launch
What This Service Is Not
- Building a course or launching a new business
- Creating ongoing business or marketing systems
- Long-term consulting or campaign management
- Business development or revenue optimization
- Replacement for existing work or commitments
About Marty Kearns
Marty Kearns is the founder of Netcentric Campaigns and Director of the Services Lab at Halt the Harm Network. He’s worked for over 25 years to help leaders in environmental justice build power, build systems, win campaigns, and build offers others can say yes to.
Service Design
Expertise Development
Key Expertise:
- Service design and offering development
- Movement building and network scaling
- Expertise identification and packaging
- Pilot program design and user testing
- 25+ years in environmental justice organizing
Frequently Asked Questions
Is this about building a business or making money?
No—this is about helping people like you make existing good work visible, usable, and scalable across the movement. It’s designed to help you share knowledge without burnout, not create new revenue streams.
How much time will I need to commit to offering my service?
You decide! During the pilot design phase, we’ll work together to define exactly how much time you can commit, whether that’s 2 hours a month or 10 hours a quarter. The service is designed around your capacity.
What if I’m not sure what my expertise is?
That’s exactly what the discovery interview is for. Marty helps you identify your ‘service superpower’ by exploring what people ask you for, what you love helping with, and where your work makes the biggest difference.
Will I have to manage applications and scheduling myself?
No—part of the service includes building user screening logic and intake processes. Marty handles pilot cohort recruitment and helps set up systems to manage demand without overwhelming you.
What happens after the pilot program?
You’ll receive feedback analysis and optimization suggestions. If you want to continue offering the service, you can scale it based on what you learned. If not, you’ll have helped test a valuable resource for the movement.
What is this service NOT designed for?
This service is focused and specific. It’s not:
- Replacement for existing work or commitments
- Long-term consulting or campaign management
- Creating ongoing business or marketing systems
- Business development or revenue optimization