Sharpen your campaign’s action page so more people take action, turning bystanders into action takers.
Many campaign landing pages under perform because the message is unclear, objections go unaddressed, or the path to action is confusing. This focused review gives you clear, actionable recommendations and a simple plan to adjust your content to turn bystanders into action takers.
Who this is for
- Campaign leaders preparing to launch a new action page.
- Organizers improving an existing petition, signup, or event page.
- Communications staff seeking an outside expert review.
- Teams who want faster learning and a clear plan to implement.
How it Works
- Assessment: A comprehensive review of your landing page with annotations and marked-up examples.
- Strategy Call (60 minutes): A collaborative session to align goals, identify audience barriers to action, and identify the most effective message to inspire action.
- Action Plan: A concise, step-by-step plan to create your landing page
- Website Development (optional): Create a landing page for you based on your message, preferences, and goals
- Launch Your Page: Publish your page to the URL of choice, and discuss next steps for promotion and partnerships (see Digital Campaign Support)
About Ryan Clover
Ryan is a library director turned website designer who leads the digital strategy and development of Halt the Harm Network. He brings 20+ years of website design and communications experience to leaders in HHN through this focused service.
In 2008 Ryan started organizing to protect his community from fracking in the Finger Lakes and Southern Tier of New York State and continues this work today with HHN.
Key Expertise
- Landing page strategy and conversion fundamentals.
- Message clarity for campaigns and calls to action.
- Collaborative implementation with organizers and comms teams.
Frequently Asked Questions
What do I need to prepare?
Share your campaign goal, target audience, traffic sources, and page link. If possible, include common questions and barriers from your audience.
How quickly will I receive recommendations?
You will receive the action brief within two business days after the call.
Will you make edits to the page?
This service provides an expert review and a clear plan. Implementation support is available as a separate engagement.
How do we measure success?
We focus on clarity and action flow. We suggest simple before‑and‑after checks on completion rate, signups, or other goal metrics.
Can we book follow‑up help?
Yes. Ongoing support is available to implement changes and monitor results over time.
What is this service NOT designed for?
This service is focused and specific. It’s not:
- Web design or custom development.
- A guarantee of a specific conversion rate.
- A full campaign strategy overhaul.
- Traffic acquisition or ads management.
- Branding or visual identity redesign.