To make change it’s not enough to just raise the alarm – we also need to mobilize action.

In this short presentation by Carina Barnett-Loro from Climate Advocacy Lab, we learned research to help frame a campaign messages in ways that mobilize – bringing readers out of the bystander zone.

Improving your call to action will get more participation for your campaign.

An effective call to action will:

• Choosing an effective messenger
• Framing the issue in ways people relate to
• Counteracting oil & gas industry talking points

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